Hire Freelancers to Make Your Content More Engaging
Producing a steady stream of topnotch content is still the best way to make your site a destination and drive promising traffic. Whether you're partial to Elance, Fiverr, Guru or a private matchmaker, hiring the best freelance content creators is always a challenge. Here are a few tips that'll make the hiring process less of a crap shoot.
Look at Writer Histories
It should be obvious that it's important to research individual writers and their histories on specific freelance sites before hiring them. Vital stats usually include number of jobs completed, average turnaround time and revision rates to name just a few. Freelance writers should be extremely reliable even if they're ultimately a bad fit for your site.
Approach Great Deals Cautiously
Quality writers will understandably charge a premium for their services. Be wary of deals that seem too good to be true and be willing to pay for high-end content that's both topical and evergreen. Keep in mind that a promising writer that's suspiciously affordable may simply be trying to build their reputation to command higher rates.
Request a Quick Sample Before Hiring
Serious freelance writers can produce thousands of words per day worth of content on a variety of topics. They're used to proving their desirability via quick samples that demonstrate writing proficiency and mastery of a given field. If they balk at throwing out a 100-word sample for you to assess, they're not worth it.
Pay Special Attention to Energy
The tone of a piece of content is nearly as important as the information that it contains when it comes to selling a product or idea. Some writers can modify the energy of their writing as needed. Others simply can't fake a required level of exuberance. Try to find authors whose default writing personalities jive with your goals.
Ask Your Peers for Recommendations
If you're a savvy entrepreneur, you know that business is rarely a zero-sum game. Even the fiercest competitors can collaborate in a way that lets everyone win. Ask industry contacts to recommend writers that can produce excellent content pertaining to your niche. In turn, recommend writers to your peers if you find great freelancers who are better suited to producing content for their niches than yours.
Assemble a Deep Roster of Creative Types
Just because one specific content producer isn't a total jack-of-all-trades doesn't mean that they shouldn't end up in your address book. Some people are specialists while others are generalists. Shoot for a healthy mix of occasional contributors and mainstays to ensure that you have a steady stream of content to rely on at any given moment.
Nurture Long-Term Relationships
Simply finding the right talent to churn out superlative content for your web properties takes up a lot of time. As we all know, employee turnover is a major overhead component for businesses in any industry. When you find great writers that understand what you're looking for and can consistently deliver the goods, do what must be done to keep them in the fold.
It's Always a Numbers Game
When you work with enough freelancers, you eventually develop a "sixth sense" for who will work for any given project. For the most part, this skill is acquired through trial and error. Even then, you'll occasionally run into a few rough spots. Hopefully, these tips will help you to avoid writers and content creators that ultimately don't work out.